Who is Kristen Marshall and what is her professional background. What notable transactions has she been involved in as a legal advisor. How does her work impact the technology and life sciences sectors.
Kristen Marshall’s Professional Profile and Expertise
Kristen Marshall is an associate at Cooley, a global law firm renowned for its expertise in technology, life sciences, and emerging companies. As a member of Cooley’s legal team, Marshall has played a crucial role in advising clients on complex mergers and acquisitions, initial public offerings, and other significant transactions in the technology and healthcare sectors.
Her work spans various practice areas, including:
- Mergers & Acquisitions
- Technology Transactions
- Life Sciences
- Capital Markets
- Emerging Companies
- Public Company Advisory
Marshall’s involvement in high-profile deals demonstrates her expertise in navigating the intricate legal landscape of corporate transactions, particularly those involving innovative technologies and breakthrough medical advancements.
Notable Transactions: DigitalOcean’s Acquisition of Paperspace
One of the significant transactions Kristen Marshall has been involved in is DigitalOcean’s acquisition of Paperspace. DigitalOcean, a cloud computing solution provider for small and medium-sized businesses and startups, acquired Paperspace for $111 million. This deal, which took place on July 6, 2023, showcases Marshall’s expertise in handling substantial tech industry acquisitions.
Why was this acquisition significant? The merger of DigitalOcean and Paperspace combines two companies at the forefront of cloud computing and artificial intelligence infrastructure. This strategic move likely aims to enhance DigitalOcean’s capabilities in serving developers and businesses with advanced AI and machine learning needs.
ACELYRIN’s Record-Breaking Initial Public Offering
Another noteworthy transaction that Kristen Marshall advised on was the initial public offering (IPO) of ACELYRIN, INC. This deal, which closed on May 15, 2023, stands out for several reasons:
- It raised $621 million, making it the second-largest biotechnology IPO ever.
- It is the largest clinical-stage biotechnology IPO to date.
- The successful IPO demonstrates investor confidence in ACELYRIN’s potential in the biopharmaceutical sector.
How does this IPO impact the biotechnology landscape? By securing such substantial funding, ACELYRIN is well-positioned to advance its late-stage clinical trials and potentially bring innovative treatments to market. This successful public offering also signals strong investor appetite for promising biotech companies, even in a challenging economic environment.
Marshall’s Role in Cross-Border Transactions: PayPal’s Acquisition of Paidy
Kristen Marshall’s expertise extends to international transactions, as evidenced by her involvement in PayPal’s acquisition of Paidy, a Japanese buy now, pay later (BNPL) solutions provider. This $2.7 billion cash deal, announced on September 10, 2021, highlights Marshall’s ability to navigate complex, globally-handled transactions.
What makes this deal particularly noteworthy?
- It represents a significant expansion of PayPal’s presence in the Japanese market.
- The acquisition taps into the growing BNPL trend in e-commerce.
- It demonstrates the increasing consolidation in the fintech sector, particularly in payment solutions.
Marshall’s involvement in this cross-border transaction underscores her versatility in handling deals that span multiple jurisdictions and regulatory environments.
Impact on the Technology Sector: Protein Metrics Acquisition
Kristen Marshall’s work also extends to specialized technology companies serving the scientific community. She advised Protein Metrics, a provider of biopharmaceutical protein characterization and proteomics analysis software, on its sale to Insightful Science. This transaction, which closed on December 22, 2021, exemplifies the ongoing consolidation in the scientific software industry.
How does this acquisition benefit the scientific community? By joining forces with Insightful Science, Protein Metrics can potentially expand its reach and resources, leading to improved software solutions for researchers in proteomics and biopharmaceutical development. This, in turn, may accelerate drug discovery and development processes.
Marshall’s Expertise in Private Equity Transactions
Kristen Marshall’s diverse portfolio of work includes advising private equity firms on their investments. A notable example is her involvement in Eden Capital’s investment in Wall Street Prep, a premier global financial training firm. This transaction, which closed on September 9, 2021, demonstrates Marshall’s ability to navigate the unique aspects of private equity deals.
Why are private equity investments in educational technology significant? Such investments can drive innovation and expansion in the edtech sector, potentially improving access to high-quality financial education and training. This particular deal may enable Wall Street Prep to enhance its offerings and reach a broader audience of aspiring finance professionals.
The Breadth of Marshall’s Legal Expertise
Kristen Marshall’s involvement in these diverse transactions showcases her broad legal expertise across various industries and deal types. Her work spans:
- Technology mergers and acquisitions
- Life sciences and healthcare transactions
- Initial public offerings
- Cross-border deals
- Private equity investments
- Emerging company advisories
This wide-ranging experience positions Marshall as a valuable advisor for companies navigating complex corporate transactions in rapidly evolving industries.
Specialized Knowledge in Regulated Industries
Marshall’s work in life sciences and healthcare transactions demonstrates her specialized knowledge in heavily regulated industries. How does this expertise benefit clients? It allows her to provide nuanced advice that considers not only the business aspects of a deal but also the regulatory implications, which is crucial in sectors like biotechnology and healthcare.
Navigating Complex Technology Transactions
In the technology sector, Marshall’s experience with deals involving cloud computing, AI, and specialized software companies showcases her ability to understand and navigate the unique challenges of tech industry transactions. This includes considerations such as intellectual property rights, data privacy concerns, and the rapid pace of technological change.
Marshall’s Contribution to Cooley’s Global Reputation
As an associate at Cooley, Kristen Marshall contributes to the firm’s reputation as a leader in technology and life sciences legal services. Cooley has been involved in some of the most significant transactions in these sectors, and Marshall’s work on high-profile deals reinforces the firm’s position at the forefront of legal services for innovative companies.
How does Marshall’s expertise align with Cooley’s strengths? Her diverse experience across various practice areas and industries mirrors Cooley’s multidisciplinary approach to serving clients in the technology and life sciences sectors. This comprehensive skill set allows the firm to provide holistic legal advice that addresses all aspects of complex transactions.
Collaborative Approach to Complex Deals
The transactions Marshall has been involved in often require collaboration across multiple practice areas within Cooley. For example, the ACELYRIN IPO involved expertise in:
- Capital Markets
- Life Sciences
- Healthcare Regulatory
- Public Company Advisory
- Compensation & Benefits
- Tax
- Cyber/Data/Privacy
This collaborative approach ensures that clients receive comprehensive legal advice that addresses all aspects of their transactions.
The Future of Legal Advisory in Technology and Life Sciences
Kristen Marshall’s work at Cooley represents the evolving nature of legal advisory services in the technology and life sciences sectors. As these industries continue to advance rapidly, legal professionals must stay abreast of not only legal developments but also technological and scientific advancements.
What challenges do legal advisors face in these dynamic sectors? They must:
- Understand complex technologies and scientific concepts
- Navigate rapidly changing regulatory environments
- Anticipate potential legal issues arising from new technologies
- Adapt to new business models and deal structures
Marshall’s involvement in cutting-edge transactions positions her at the forefront of these challenges, contributing to the development of legal strategies that can keep pace with technological and scientific innovation.
The Importance of Interdisciplinary Knowledge
The diverse range of transactions Marshall has been involved in underscores the importance of interdisciplinary knowledge in modern legal practice. Lawyers advising clients in technology and life sciences must have a broad understanding of various legal disciplines, as well as a grasp of the underlying technologies and scientific principles involved in these industries.
How does this interdisciplinary approach benefit clients? It allows legal advisors to provide more comprehensive and strategic advice, anticipating potential issues across various legal and regulatory domains. This holistic perspective is particularly valuable in complex transactions that may have far-reaching implications for a company’s operations, intellectual property, and regulatory compliance.
Marshall’s Impact on Emerging Companies and Innovation
Through her work with emerging companies and startups, Kristen Marshall plays a role in fostering innovation and growth in the technology and life sciences sectors. By providing legal guidance to these companies as they navigate fundraising, partnerships, and potential exits, she contributes to the ecosystem that supports technological and scientific advancement.
What unique challenges do emerging companies face in these sectors? They often grapple with:
- Complex regulatory environments
- Intellectual property protection
- Rapid growth and scaling challenges
- Attracting and retaining talent
- Navigating partnerships with larger, established companies
Marshall’s expertise in these areas allows her to guide emerging companies through these challenges, potentially accelerating their growth and increasing their chances of success.
The Role of Legal Advisors in Shaping Industry Trends
Legal advisors like Kristen Marshall play a crucial role in shaping industry trends through their work on groundbreaking transactions. By structuring deals and advising on legal strategies, they can influence how companies approach mergers, acquisitions, and public offerings in the technology and life sciences sectors.
How do legal advisors contribute to industry evolution? They:
- Help companies navigate regulatory hurdles to bring innovative products to market
- Structure deals that facilitate technology transfer and collaboration
- Advise on strategies to protect and monetize intellectual property
- Guide companies through the process of accessing public markets
Through these activities, legal advisors like Marshall contribute to the overall growth and development of the technology and life sciences industries.
Kristin R. Marshall – Associate // Cooley // Global Law Firm
Experience
DigitalOcean Acquires Paperspace for $111 Million
July 6, 2023
Cooley advised DigitalOcean, a cloud computing solution for small and medium-sized businesses and startups, on its acquisition of Paperspace for $111 million.
Read more
Related contacts
Related Practices & Industries
Mergers & Acquisitions
Artificial Intelligence
Technology
Technology Transactions
Emerging Companies
Public Company Advisory Team
Compensation & Benefits
Employment & Labor
Debt Finance
Tax
Antitrust & Competition
Cyber/Data/Privacy
ACELYRIN Announces Pricing of Upsized Initial Public Offering
May 15, 2023
Cooley advised Acelyrin, INC.
, a late-stage biopharmaceutical company, in its $621 million initial public offering, the second-largest biotechnology IPO and largest clinical-stage biotechnology IPO ever.
Read more
Related contacts
Related Practices & Industries
Life Sciences
Healthcare
Healthcare, Life Sciences, FDA & EU Regulatory
Medtech
Capital Markets
Public Companies
Public Company Advisory Team
Compensation & Benefits
Employment & Labor
Tax
Cyber/Data/Privacy
Securities Litigation + Enforcement
Commercial Litigation
Shareholder Activism
Insurance
Export Controls & Economic Sanctions
Protein Metrics Sells to Insightful Science
December 22, 2021
Cooley advised Protein Metrics, a leading provider of biopharmaceutical protein characterization and proteomics analysis software, on its sale to Insightful Science, the software company enabling the cloud for scientific discovery.
Partner Ray LaSoya led the team advising Protein Metrics.
Read more
Related contacts
Related Practices & Industries
Biotechnology
Life Sciences
Mergers & Acquisitions
Japan’s Paidy Agrees to Sell to PayPal for $2.7 Billion
September 10, 2021
Cooley advised Japanese company Paidy, a two-sided payments platform and provider of buy now, pay later (BNPL) solutions, on its agreement to sell to PayPal for approximately $2.7 billion in cash. Lawyers Rama Padmanabhan, Patrick Loofbourrow, Rowook Park, Andrew Harline and Vivian Tsai led the US- and Asia-based Cooley team advising Paidy on the transaction, which highlights Cooley’s strong capability for executing complex, globally handled deals.
Read more
Related contacts
Related Practices & Industries
Mergers & Acquisitions
Fintech
Technology Transactions
Technology
Capital Markets
Emerging Companies
Asia
Compensation & Benefits
Employment & Labor
Antitrust & Competition
Export Controls & Economic Sanctions
Tax
Eden Capital Invests in Wall Street Prep
September 9, 2021
Cooley advised Eden Capital, a New-York based private equity fund focused on technology, business services and education, on its investment in Wall Street Prep, a premier global financial training firm.
Partners Ray LaSoya and Jason Savich led the Cooley team advising Eden Capital.
Read more
Related contacts
Related Practices & Industries
Mergers & Acquisitions
Private Equity
Edtech
Kristin Diehl – USC Marshall
EDIT
- Professor of Marketing
Kristin Diehl’s research examines how people anticipate, experience, and remember events that unfold over time. In particular, she is interested in how taking photos during such experiences affects consumers’ enjoyment and memories of the experience. She also studies how consumers search for and use product information, particularly in environments where search costs are low, assortments are large, and recommendation tools may be available.
Professor Diehl has published, among others, in the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Personality and Social Psychology, Journal of Experimental Psychology, and Psychological Science.
In 2010, she received the Early Career Award from the Association for Consumer Research.
Professor Diehl is President-elect of the Association for Consumer Research and a member of the Editorial Review Boards of the Journal of Consumer Research, the Journal of Marketing, and the Journal of Consumer Psychology.
Professor Diehl teaches classes on consumer behavior and consumer insight. Previously, she taught at the University of South Carolina and Duke University.
- 213-740-5054
- [email protected]
- Curriculum Vitae
- Google Scholar Page
- Personal Website
Press Inquiries: [email protected]
Areas of Expertise
Consumer Behavior
Consumer Experience
Customer Satisfaction
Decision-making
Experience Enjoyment
Experiential Marketing
External Categories
Food Marketing
Memories
Perception of Time
Personalized Orderings
Photos and Memory
Retail
Social Media
Social Media Photos
Wellness
Departments
Marketing
INSIGHT + ANALYSIS
The latest interviews, quotes, citations, and research in the media.
Quoted: Kristin Diehl in Good Housekeeping
DIEHL, professor of marketing, contributes to a GOOD HOUSEKEEPING piece detailing the benefits of “Habit Stacking” to increase productivity.
GO TO ARTICLE Quoted: Kristin Diehl in Good Housekeeping
RESEARCH + PUBLICATIONS
Consumers lose more weight when they log their food consumption more consistently, yet they face challenges in doing so. We investigate how the modality of food logging—whether people record what they eat by taking photos versus writing text—affects their anticipated and actual logging experience and behavior. We find that consumers are more likely to adopt and anticipate better experiences with photo-based food logging tools over text-based tools. However, in a weeklong field study, these expectations reveal themselves to be inaccurate; once participants start logging, they find taking photos (versus writing text) to be more difficult, log less of what they eat, and are less likely to continue using the logging tool.
These findings contribute to existing research on how people track goal progress, as well as persistence with and dis-adoption of products. Moreover, our findings provide insights into what might increase the use of products that encourage healthy eating.- Jackie Silverman
- Alixandra Barasch
- Kristin Diehl
- Gal Zauberman
Journal of the Association for Consumer Research, 7(4)
10.01.2022
GO TO PAPER
The impact of technology on mindfulness is theoretically and practically important. We propose that photo-taking can naturally promote mindful attention to visual aspects of experiences. Such mindful photo-taking can increase enjoyment of and memory for experiences, generate positive mood, and heighten life-satisfaction. When people adopt a social or temporal outward-focused perspective, threats to mindful photo-taking may negate these positive consequences.
A social outward-focus can arise when considering others’ evaluations of shared photos. A temporal outward-focus can arise with the principal objective and outcome of photo-taking: creating durable visual representations of experiences. Ultimately, reviewing photos provides visual memory cues, can improve memory, and allows people to reminiscence, although these benefits depends on the stock of accumulated photos.- Kristin Diehl
- Gal Zauberman
Current Opinion in Psychology
12.01.2021
GO TO PAPER
Social media may encourage novel ways of signaling that involve different purchase types (experiential vs. material), signaling frequencies (multiple vs. single signals) and other features unique to social media (e.g., hashtags). This work examines how purchase signals are received on social media and how these signaling variations affect signal receivers’ perceptions of the authenticity of social media posts as well as the overall impressions receivers form of the signal sender.
Data collected across six experiments shows multiple material purchase signals lead to more negative impressions compared to multiple experiential purchase signals. Signal receivers perceive multiple material purchase posts as less authentic, which dampens their impressions of the signal sender. In line with this mechanism, the impression premium of experiential purchase signals disappears when receivers use other cues (monetary mentions, other users’ comments, and marketer associations via hashtags) to infer a signal’s lack of authenticity. Additional data also documents downstream consequences on engagement. This work contributes theoretically to research in both signaling and social media and improves the understanding of substantive situations in which consumers’ objectives of curating a positive image and creating engagement with their posts, collide with marketers’ objectives of encouraging user-generated content and word of mouth.- Francesca Valsesia
- Kristin Diehl
Journal of Consumer Research
11.
01.2021GO TO PAPER
The role of duration in the evaluation of experiences has been a topic of great interest. Extensive research finds “duration neglect,” defined as the duration of experiences exerting only a negligible direct effect on overall evaluations of experiences over that of key moments, usually peak and end. In contrast, we argue that the temporal location of key moments that are embedded in an experience affects how people experience these key moments. Thus, duration enters overall evaluations indirectly through the experience of key moments. Seven studies, as well as three supplementary studies, employing diverse designs and analyses find that temporal location affects the evaluation of peak and end, and consequently duration has a significant indirect effect on overall evaluations, while also replicating duration neglect. Establishing duration-dependent key moments in the evaluation of experiences, our account also uniquely predicts, and we subsequently test, that the temporal location of key moments matters for evaluations of experiences.
These findings contribute to existing research on how people track goal progress, as well as persistence with and dis-adoption of products. Moreover, our findings provide insights into what might increase the use of products that encourage healthy eating.
A social outward-focus can arise when considering others’ evaluations of shared photos. A temporal outward-focus can arise with the principal objective and outcome of photo-taking: creating durable visual representations of experiences. Ultimately, reviewing photos provides visual memory cues, can improve memory, and allows people to reminiscence, although these benefits depends on the stock of accumulated photos.
Data collected across six experiments shows multiple material purchase signals lead to more negative impressions compared to multiple experiential purchase signals. Signal receivers perceive multiple material purchase posts as less authentic, which dampens their impressions of the signal sender. In line with this mechanism, the impression premium of experiential purchase signals disappears when receivers use other cues (monetary mentions, other users’ comments, and marketer associations via hashtags) to infer a signal’s lack of authenticity. Additional data also documents downstream consequences on engagement. This work contributes theoretically to research in both signaling and social media and improves the understanding of substantive situations in which consumers’ objectives of curating a positive image and creating engagement with their posts, collide with marketers’ objectives of encouraging user-generated content and word of mouth.
01.2021
