Who is Kristin Marshall. What areas of law does she specialize in. How has she contributed to major corporate transactions. What industries does her work impact.
Kristin Marshall’s Professional Background and Expertise
Kristin R. Marshall is an associate at Cooley, a global law firm known for its expertise in technology, life sciences, and corporate law. With a focus on complex corporate transactions, Marshall has played a key role in several high-profile deals across various industries.
Areas of Legal Expertise
- Mergers & Acquisitions
- Technology Transactions
- Emerging Companies
- Public Company Advisory
- Capital Markets
- Life Sciences
Marshall’s diverse skill set allows her to navigate the intricate legal landscapes of modern business, particularly in sectors driven by innovation and rapid growth.
Notable Corporate Transactions and Deals
Throughout her career, Kristin Marshall has been involved in several significant corporate transactions that have shaped the tech and healthcare industries. Her contributions highlight the breadth of her expertise and the trust placed in her by major clients.
DigitalOcean’s Acquisition of Paperspace
In July 2023, Marshall was part of the Cooley team that advised DigitalOcean on its acquisition of Paperspace for $111 million. This transaction underscores her proficiency in navigating complex M&A deals in the cloud computing sector.
ACELYRIN’s Record-Breaking IPO
Marshall contributed to the legal team that guided ACELYRIN, Inc. through its initial public offering in May 2023. The $621 million IPO stands as the second-largest biotechnology IPO and the largest clinical-stage biotechnology IPO in history, showcasing Marshall’s capabilities in high-stakes capital markets transactions.
Impact on Technology and Innovation
Kristin Marshall’s work often intersects with cutting-edge technologies and innovative business models. Her involvement in deals related to cloud computing, artificial intelligence, and emerging companies demonstrates her ability to understand and navigate the legal challenges posed by rapidly evolving tech landscapes.
Artificial Intelligence and Data Privacy
As AI continues to reshape industries, legal experts like Marshall play a crucial role in addressing the complex issues surrounding data privacy, intellectual property, and regulatory compliance. How do legal professionals balance innovation with protection in the AI era? They must stay abreast of rapidly changing regulations while helping clients navigate the ethical and legal implications of AI implementation.
Contributions to Life Sciences and Healthcare
The life sciences sector is another area where Kristin Marshall has made significant contributions. Her involvement in major transactions like ACELYRIN’s IPO highlights her expertise in the unique legal challenges faced by biotechnology and pharmaceutical companies.
Navigating FDA Regulations
In the highly regulated healthcare industry, legal experts must have a deep understanding of FDA regulations and their impact on business operations. How do lawyers like Marshall help life sciences companies comply with complex regulatory requirements? They provide guidance on clinical trials, product approvals, and marketing strategies while ensuring compliance with ever-changing healthcare laws.
Role in Emerging Companies and Startups
Kristin Marshall’s experience with emerging companies positions her as a valuable advisor for startups and high-growth businesses. Her work in this area likely involves guiding young companies through crucial legal milestones and helping them build strong foundations for future growth.
Legal Challenges for Startups
What are the most critical legal considerations for emerging companies? Startups must navigate issues such as:
- Intellectual property protection
- Founder agreements and equity structures
- Employment law compliance
- Regulatory requirements specific to their industry
- Fundraising and securities law
Legal professionals like Marshall help startups address these challenges while positioning them for long-term success and potential exits or public offerings.
Global Perspective on Corporate Law
As an associate at a global law firm, Kristin Marshall likely brings an international perspective to her work. In an increasingly interconnected business world, understanding the nuances of cross-border transactions and global regulatory environments is crucial.
Cross-Border Transactions
How do legal experts navigate the complexities of international deals? They must consider factors such as:
- Differing legal systems and regulatory frameworks
- Cultural nuances in business practices
- Currency exchange and financial regulations
- Intellectual property protections across jurisdictions
- Trade agreements and tariffs
Professionals like Marshall help clients navigate these complexities to ensure smooth execution of global transactions.
The Intersection of Law and Business Strategy
Kristin Marshall’s work often places her at the intersection of legal expertise and business strategy. In high-stakes corporate transactions, legal professionals must not only ensure compliance but also contribute to the overall strategic vision of the deal.
Strategic Advisory Role
How do lawyers like Marshall contribute to the strategic aspects of corporate transactions? They:
- Identify potential legal risks and opportunities
- Structure deals to maximize value and minimize risk
- Advise on regulatory implications of business decisions
- Help negotiate terms that align with long-term business goals
- Provide insights on industry trends and legal developments
This strategic approach to legal counsel adds significant value beyond traditional legal services.
Adapting to Evolving Legal Landscapes
The rapid pace of technological advancement and regulatory change requires legal professionals to constantly adapt and expand their knowledge. Kristin Marshall’s diverse experience across multiple industries positions her well to navigate these evolving landscapes.
Staying Current in a Fast-Paced Environment
How do legal experts keep up with rapidly changing laws and industry developments? They employ strategies such as:
- Continuous professional education and training
- Active participation in industry conferences and forums
- Collaboration with specialists across various legal domains
- Leveraging technology for legal research and analysis
- Engaging with clients to understand emerging business challenges
This commitment to ongoing learning and adaptation is crucial for providing cutting-edge legal advice in dynamic industries.
The Future of Corporate Law and Technology
As technology continues to reshape the business world, legal professionals like Kristin Marshall will play an increasingly important role in shaping the future of corporate law. The intersection of law, technology, and business strategy presents both challenges and opportunities for legal experts.
Emerging Legal Trends
What are some of the emerging trends that will shape the future of corporate law? Key areas to watch include:
- The legal implications of blockchain and cryptocurrency
- Evolving data privacy regulations in the age of big data
- The impact of automation and AI on legal processes
- New corporate structures for decentralized organizations
- Environmental, Social, and Governance (ESG) considerations in corporate transactions
Legal professionals who can navigate these emerging trends will be well-positioned to guide clients through the complexities of the modern business landscape.
Collaborating Across Disciplines
The complexity of modern corporate transactions often requires collaboration across various legal specialties and disciplines. Kristin Marshall’s involvement in diverse deals suggests a strong ability to work effectively as part of multidisciplinary teams.
Building Effective Legal Teams
How do legal professionals collaborate effectively on complex transactions? Successful strategies include:
- Clear communication and defined roles within the team
- Leveraging diverse expertise to address multifaceted legal challenges
- Using project management tools to coordinate efforts
- Fostering a culture of knowledge sharing and mutual support
- Integrating seamlessly with client teams and other advisors
This collaborative approach ensures comprehensive legal coverage for complex deals while providing clients with cohesive and strategic advice.
The Role of Technology in Legal Practice
As a legal professional working at the forefront of technology-driven industries, Kristin Marshall likely embraces technological tools to enhance her practice. The integration of technology in legal work has transformed how lawyers approach research, document review, and case management.
Legal Tech Innovations
What technological innovations are shaping modern legal practice? Key developments include:
- AI-powered legal research tools
- Automated document review and contract analysis
- Blockchain-based smart contracts
- Virtual data rooms for secure document sharing
- Predictive analytics for case outcome assessment
By leveraging these tools, legal professionals can work more efficiently and provide more data-driven insights to their clients.
Balancing Client Needs with Ethical Considerations
In high-stakes corporate transactions, legal professionals must often navigate complex ethical considerations while serving their clients’ interests. Kristin Marshall’s work in emerging industries and innovative business models likely requires a nuanced approach to these challenges.
Ethical Challenges in Corporate Law
What are some of the key ethical considerations in modern corporate law practice? Important areas include:
- Maintaining client confidentiality in the age of data breaches
- Navigating conflicts of interest in complex corporate structures
- Ensuring transparency in cross-border transactions
- Addressing ethical implications of AI and autonomous systems
- Balancing shareholder interests with broader stakeholder concerns
Legal professionals must stay attuned to these ethical considerations while providing effective counsel to their clients.
Mentorship and Professional Development
As an associate at a leading global law firm, Kristin Marshall likely plays a role in mentoring junior lawyers and contributing to the professional development of her peers. This aspect of legal practice is crucial for maintaining high standards and fostering innovation within the profession.
Cultivating Legal Talent
How do experienced lawyers contribute to the development of the next generation of legal professionals? Effective strategies include:
- Providing hands-on experience on complex transactions
- Offering constructive feedback and guidance
- Encouraging participation in professional associations and networking events
- Promoting a culture of continuous learning and improvement
- Modeling ethical behavior and professional excellence
By investing in the development of junior lawyers, professionals like Marshall help ensure the continued evolution and excellence of the legal profession.
The Impact of Globalization on Legal Practice
In an increasingly interconnected world, legal professionals must be adept at navigating global business environments. Kristin Marshall’s work on international transactions likely requires a deep understanding of diverse legal systems and cultural norms.
Global Legal Challenges
What are some of the key challenges faced by lawyers working on global transactions? Important considerations include:
- Harmonizing conflicting legal frameworks across jurisdictions
- Managing time zones and language barriers in international deals
- Navigating geopolitical risks and trade tensions
- Addressing cross-border data transfer and privacy regulations
- Ensuring compliance with anti-corruption and sanctions laws
Legal professionals who can effectively address these challenges are invaluable assets in today’s global business landscape.
The Role of Corporate Law in Shaping Business Practices
Through their work on major transactions and advisory roles, legal professionals like Kristin Marshall play a significant part in shaping business practices and corporate governance standards. Their expertise influences how companies structure deals, manage risks, and navigate regulatory environments.
Influencing Corporate Behavior
How do legal advisors impact corporate decision-making and practices? Key areas of influence include:
- Advising on corporate governance best practices
- Structuring transactions to optimize legal and financial outcomes
- Guiding compliance strategies in evolving regulatory landscapes
- Shaping industry standards through precedent-setting deals
- Advocating for legal reforms that promote business innovation
By providing strategic legal counsel, professionals like Marshall help shape the future of business practices across industries.
Kristin R. Marshall – Associate // Cooley // Global Law Firm
Experience
DigitalOcean Acquires Paperspace for $111 Million
July 6, 2023
Cooley advised DigitalOcean, a cloud computing solution for small and medium-sized businesses and startups, on its acquisition of Paperspace for $111 million.
Read more
Related contacts
Related Practices & Industries
Mergers & Acquisitions
Artificial Intelligence
Technology
Technology Transactions
Emerging Companies
Public Company Advisory Team
Compensation & Benefits
Employment & Labor
Debt Finance
Tax
Antitrust & Competition
Cyber/Data/Privacy
ACELYRIN Announces Pricing of Upsized Initial Public Offering
May 15, 2023
Cooley advised Acelyrin, INC.
, a late-stage biopharmaceutical company, in its $621 million initial public offering, the second-largest biotechnology IPO and largest clinical-stage biotechnology IPO ever.
Read more
Related contacts
Related Practices & Industries
Life Sciences
Healthcare
Healthcare, Life Sciences, FDA & EU Regulatory
Medtech
Capital Markets
Public Companies
Public Company Advisory Team
Compensation & Benefits
Employment & Labor
Tax
Cyber/Data/Privacy
Securities Litigation + Enforcement
Commercial Litigation
Shareholder Activism
Insurance
Export Controls & Economic Sanctions
Protein Metrics Sells to Insightful Science
December 22, 2021
Cooley advised Protein Metrics, a leading provider of biopharmaceutical protein characterization and proteomics analysis software, on its sale to Insightful Science, the software company enabling the cloud for scientific discovery.
Partner Ray LaSoya led the team advising Protein Metrics.
Read more
Related contacts
Related Practices & Industries
Biotechnology
Life Sciences
Mergers & Acquisitions
Japan’s Paidy Agrees to Sell to PayPal for $2.7 Billion
September 10, 2021
Cooley advised Japanese company Paidy, a two-sided payments platform and provider of buy now, pay later (BNPL) solutions, on its agreement to sell to PayPal for approximately $2.7 billion in cash. Lawyers Rama Padmanabhan, Patrick Loofbourrow, Rowook Park, Andrew Harline and Vivian Tsai led the US- and Asia-based Cooley team advising Paidy on the transaction, which highlights Cooley’s strong capability for executing complex, globally handled deals.
Read more
Related contacts
Related Practices & Industries
Mergers & Acquisitions
Fintech
Technology Transactions
Technology
Capital Markets
Emerging Companies
Asia
Compensation & Benefits
Employment & Labor
Antitrust & Competition
Export Controls & Economic Sanctions
Tax
Eden Capital Invests in Wall Street Prep
September 9, 2021
Cooley advised Eden Capital, a New-York based private equity fund focused on technology, business services and education, on its investment in Wall Street Prep, a premier global financial training firm.
Partners Ray LaSoya and Jason Savich led the Cooley team advising Eden Capital.
Read more
Related contacts
Related Practices & Industries
Mergers & Acquisitions
Private Equity
Edtech
Kristin Diehl – USC Marshall
EDIT
- Professor of Marketing
Kristin Diehl’s research examines how people anticipate, experience, and remember events that unfold over time. In particular, she is interested in how taking photos during such experiences affects consumers’ enjoyment and memories of the experience. She also studies how consumers search for and use product information, particularly in environments where search costs are low, assortments are large, and recommendation tools may be available.
Professor Diehl has published, among others, in the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Personality and Social Psychology, Journal of Experimental Psychology, and Psychological Science.
In 2010, she received the Early Career Award from the Association for Consumer Research.
Professor Diehl is President-elect of the Association for Consumer Research and a member of the Editorial Review Boards of the Journal of Consumer Research, the Journal of Marketing, and the Journal of Consumer Psychology.
Professor Diehl teaches classes on consumer behavior and consumer insight. Previously, she taught at the University of South Carolina and Duke University.
- 213-740-5054
- [email protected]
- Curriculum Vitae
- Google Scholar Page
- Personal Website
Press Inquiries: [email protected]
Areas of Expertise
Consumer Behavior
Consumer Experience
Customer Satisfaction
Decision-making
Experience Enjoyment
Experiential Marketing
External Categories
Food Marketing
Memories
Perception of Time
Personalized Orderings
Photos and Memory
Retail
Social Media
Social Media Photos
Wellness
Departments
Marketing
INSIGHT + ANALYSIS
The latest interviews, quotes, citations, and research in the media.
Quoted: Kristin Diehl in Good Housekeeping
DIEHL, professor of marketing, contributes to a GOOD HOUSEKEEPING piece detailing the benefits of “Habit Stacking” to increase productivity.
GO TO ARTICLE Quoted: Kristin Diehl in Good Housekeeping
RESEARCH + PUBLICATIONS
Consumers lose more weight when they log their food consumption more consistently, yet they face challenges in doing so. We investigate how the modality of food logging—whether people record what they eat by taking photos versus writing text—affects their anticipated and actual logging experience and behavior. We find that consumers are more likely to adopt and anticipate better experiences with photo-based food logging tools over text-based tools. However, in a weeklong field study, these expectations reveal themselves to be inaccurate; once participants start logging, they find taking photos (versus writing text) to be more difficult, log less of what they eat, and are less likely to continue using the logging tool.
These findings contribute to existing research on how people track goal progress, as well as persistence with and dis-adoption of products. Moreover, our findings provide insights into what might increase the use of products that encourage healthy eating.- Jackie Silverman
- Alixandra Barasch
- Kristin Diehl
- Gal Zauberman
Journal of the Association for Consumer Research, 7(4)
10.01.2022
GO TO PAPER
The impact of technology on mindfulness is theoretically and practically important. We propose that photo-taking can naturally promote mindful attention to visual aspects of experiences. Such mindful photo-taking can increase enjoyment of and memory for experiences, generate positive mood, and heighten life-satisfaction. When people adopt a social or temporal outward-focused perspective, threats to mindful photo-taking may negate these positive consequences.
A social outward-focus can arise when considering others’ evaluations of shared photos. A temporal outward-focus can arise with the principal objective and outcome of photo-taking: creating durable visual representations of experiences. Ultimately, reviewing photos provides visual memory cues, can improve memory, and allows people to reminiscence, although these benefits depends on the stock of accumulated photos.- Kristin Diehl
- Gal Zauberman
Current Opinion in Psychology
12.01.2021
GO TO PAPER
Social media may encourage novel ways of signaling that involve different purchase types (experiential vs. material), signaling frequencies (multiple vs. single signals) and other features unique to social media (e.g., hashtags). This work examines how purchase signals are received on social media and how these signaling variations affect signal receivers’ perceptions of the authenticity of social media posts as well as the overall impressions receivers form of the signal sender.
Data collected across six experiments shows multiple material purchase signals lead to more negative impressions compared to multiple experiential purchase signals. Signal receivers perceive multiple material purchase posts as less authentic, which dampens their impressions of the signal sender. In line with this mechanism, the impression premium of experiential purchase signals disappears when receivers use other cues (monetary mentions, other users’ comments, and marketer associations via hashtags) to infer a signal’s lack of authenticity. Additional data also documents downstream consequences on engagement. This work contributes theoretically to research in both signaling and social media and improves the understanding of substantive situations in which consumers’ objectives of curating a positive image and creating engagement with their posts, collide with marketers’ objectives of encouraging user-generated content and word of mouth.- Francesca Valsesia
- Kristin Diehl
Journal of Consumer Research
11.
01.2021GO TO PAPER
The role of duration in the evaluation of experiences has been a topic of great interest. Extensive research finds “duration neglect,” defined as the duration of experiences exerting only a negligible direct effect on overall evaluations of experiences over that of key moments, usually peak and end. In contrast, we argue that the temporal location of key moments that are embedded in an experience affects how people experience these key moments. Thus, duration enters overall evaluations indirectly through the experience of key moments. Seven studies, as well as three supplementary studies, employing diverse designs and analyses find that temporal location affects the evaluation of peak and end, and consequently duration has a significant indirect effect on overall evaluations, while also replicating duration neglect. Establishing duration-dependent key moments in the evaluation of experiences, our account also uniquely predicts, and we subsequently test, that the temporal location of key moments matters for evaluations of experiences.
These findings contribute to existing research on how people track goal progress, as well as persistence with and dis-adoption of products. Moreover, our findings provide insights into what might increase the use of products that encourage healthy eating.
A social outward-focus can arise when considering others’ evaluations of shared photos. A temporal outward-focus can arise with the principal objective and outcome of photo-taking: creating durable visual representations of experiences. Ultimately, reviewing photos provides visual memory cues, can improve memory, and allows people to reminiscence, although these benefits depends on the stock of accumulated photos.
Data collected across six experiments shows multiple material purchase signals lead to more negative impressions compared to multiple experiential purchase signals. Signal receivers perceive multiple material purchase posts as less authentic, which dampens their impressions of the signal sender. In line with this mechanism, the impression premium of experiential purchase signals disappears when receivers use other cues (monetary mentions, other users’ comments, and marketer associations via hashtags) to infer a signal’s lack of authenticity. Additional data also documents downstream consequences on engagement. This work contributes theoretically to research in both signaling and social media and improves the understanding of substantive situations in which consumers’ objectives of curating a positive image and creating engagement with their posts, collide with marketers’ objectives of encouraging user-generated content and word of mouth.
01.2021
