Stephanie DelVecchio
Stephanie DelVecchio
2012
RISD
Business of Product Design Studio
Brief
Choose a company and create a product line extension proposal alongside a viable business plan.
Concept
Brine is king of lacrosse. Lacrosse is the fastest growing sport in the U.S. and youth lacrosse is the fastest growing segment. Brine does not currently make youth lacrosse equipment…
Who We Are
How We Can Strengthen Our Nation
Lacrosse is the Fastest Growing Sport in the US.
Youth
Lacrosse
is driving this growth.
We do not currently offer Youth lacrosse equipment.
R & D fuels our business.
We acquire and maintain customers through new product development.
We need to extend our offer to Youth Lacrosse.
How? Understand the Consumer through Market Research
Youth lacrosse equipment is essentially Mens equipment that has been taken down to a smaller size run. This creates visible problems that affect safety and performance.
Competitive Analysis
Huge need for innovative Youth protective gear that optimizes safety and performance.
Concept Development
Materials & Manufacturing
Prototypes
Final Product: “Prince I”
Launch in Core Colorways and Exclusive College Team Colorways
Branding
Marketing Mix
Product
“Prince I”
All-Inclusive Compression-Molded Protective Gear For Youth Lacrosse Players
Iterations of the product will follow as Prince II, Prince III, etc.
“Prince” Youth protective gear meant to proceed existing “King” Mens protective gear.
Price
Core Colorways
Retail $129
Wholesale $65
Exclusive College Team Colorways
Retail $139
Wholesale $70
Customized Colorways (Brine.com)
Retail $159
Wholesale $80
Place
Sporting Goods Retailers
Dick’s, Modells, City Sports, Lax.com
Potential for exclusive early role for top retailers
Direct to Consumer
Brine.com
Online customization with team colors
In-store Delivery Date
2/1 for the start of Spring lacrosse season
Promotion
Utilize our “R & D Team” of Professional and College Lacrosse Players
Youth clinics, online tutorials, and promotional videos.
Large Web Presence
Facebook, Twitter, Instagram, and email blasts.
Sponsored Events
Youth lacrosse town teams, recreational leagues, etc.
Financial Success
Copyright © 2008 – Stephanie DelVecchio Glaze All Rights Reserved
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Coupon Highlights
| Best Discount: | 75% Off |
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| Total Offers: | 21 |
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Modell’s Savings Tips
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Modell’s began in Manhattan in 1889 when Morris A. Modell opened a small sporting goods store. More than a century later, Modell’s is still a trusted name in the sporting goods business. This family-owned retailer offers customers the sports equipment and merchandise they need. Footwear is available for men, women, and children. While customers can find high-quality running shoes from brands like Adidas and Nike, Modell’s also has a large selection of specific athletic shoes for sports like soccer, lacrosse, and baseball. The apparel options range from sports team tees to camp-ready outerwear. Frequent gym goers will appreciate Modell’s selection of gym bags, and athletes will enjoy the array of team sports equipment. From lacrosse sticks to football cleats, Modell’s has everything you need for the next big game.
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